Creative-specs
Responsive Display Ads
| The Specs: | In most cases we will create the headlines, descriptions and choose the best images (provided by you) to create the ads. |
|---|---|
| Headlines (30 characters): | In most cases we will create the headlines, descriptions and choose the best images (provided by you) to create the ads. |
| Descriptions (90 characters): | RDAs can show up to two descriptions at a time, but you can provide a maximum of four. In order for Google’s system to work, at least two unique descriptions are required. Use these to highlight information about your product or service that is not mentioned in your headlines. Including a call-to-action is always recommended as well. |
| Image Specs: | Please note: You do not need to place text in the images. If you do, you may only add up to 20% of the image with text. We recommend a small headline or offer over the images, but nothing more. We like to see at least 4 of each (or 8 images total) (4 square and 4 landscape) |
| Landscape Images: | Your landscape image should have a ratio of 1.91:1 and ideally be 1200x628. The file size limit is 5120KB. |
| Square Images: | Your square (1:1) image should be greater than 600 x 600. The file size limit is 5120KB. |
IMAGE/BANNER ADS
Aspect Ratio
Resolution
Format
Captions/Subtitles
Safe Area
Text Overlay
Use
Tips
Cards
Feed Images
1:1 or 4:5
At least 1080 x 1080 px
JPG or PNG
N/A
N/A
Less than 20% of the image is ideal
N/A
Simple design with one clear message or offer.
N/A
Stories Images
9:16
1080 x 1920 px
MP4, MOV
N/A
N/A
Keep text centered vertically to avoid IJI overlap.
N/A
Design full-screen with strong CTA (swipe-up or tap).
N/A
Reels Cover Image
9:16
N/A
N/A
N/A
Keep text away from top and bottom edges to avoid cropping
N/A
To maintain a clean grid aesthetic
N/A
N/A
Carousel Ads
1:1
1080 x 1080 px
MP4 or MOV
Yes
N/A
N/A
N/A
Use to showcase job roles, service steps, testimonials, or product features.
2-10
VIDEO ADS
Aspect Ratio
Length
Format
Captions
CTA Button
Text Safe Zone
Audio
Tips
In-Feed (Facebook & Instagram)
(square) or 4:5 (portrait)
15-30 seconds ideal (max 60 sec supported)
MP4, MOV, or GIF
Recommended (many watch without sound)
Yes (e.g., "Apply Now", "Learn More")
N/A
N/A
Hook must be within the first 3 seconds.lf we can add humor to the video script even better.
Stories (Facebook & Instagram)
9:16 (vertical, full-screen)
6-15 seconds optimal (up to 60s possible,but cut into cards)
MP4, MOV
N/A
N/A
Keep text centered vertically to avoid IJI overlap.
N/A
Fast-paced, visually engaging, and designed with motion.
Reels (Facebook & Instagram)
9: 16
15-30 seconds optimal, up to 90s supported
N/A
Highly recommended
N/A
N/A
ON by default - use native-sounding voiceovers or music
Reels are discovery-based—make it engaging with a narrative hook or relatable moment. The more personal it is and raw - the better.
Facebook Video Feed
4:5 or 1:1
15-45 seconds recommended
MP4 or MOV
Yes
N/A
N/A
N/A
Similar approach to in-feed, but performance can improve with emotional storytelling.
In-Stream Video (Facebook only)
16:9 (landscape)
5-15 seconds (non-skippable);up to 120s (skippable)
N/A
N/A
N/A
N/A
N/A
Great for storytelling or brand recall if budget allows.