Part 2: What Should Be Included When White Labelling Your PPC?

So, you’ve come to a decision. After weighing out the pros and cons, you have made the bold and exciting move to hire a PPC white labelling agency. Congratulations! Your life is about to get a little bit easier. Maybe even a lot easier. We can confidently say there will be an influx of measurable ease.

Now what?

The next thing you need is to understand what is in scope and out of scope when it comes to your PPC white labelling. Basically, what can you expect, and what is unreasonable to expect? This is important to have a clear picture so that you can adjust your expectations accordingly and so that both parties can focus on holding up their end of the bargain.

It’s also imperative so that you know where you and your team need to direct your energy. Having this clearly defined will mean better use of your resources, which equals increased efficiency and ultimately a better financial outcome.

What is In Scope and Out of Scope?

Let’s start with what is in scope with your PPC white labelling contract. If this is the first time you are working with a PPC white labelling company, don’t be afraid to ask questions. Even if you’ve worked with other outfits before, it’s still good to have an open dialogue so that everyone can get down to business.

Of course, each company will have different needs. Here are some of the offerings, which can be bundled together or customized for your unique needs.

5 Services That A PPC White Label Company Provides

1. Building the Campaign

Depending on the size and needs of your business, there is a range of packages here, with the output including keyword research, ad setup, bidding, etc.

2. Optimizing and Managing the Campaign

To ensure performance and improvement where needed.

3. Analysis

Providing breakdowns in an easy to understand reports.

4. Feedback and Advice

Your success is our success and vice versa, so you can expect a culture of guidance and growth.

5. Clear Information

You need to relay the information to your own clients so we work with you so that you are in a position to convey the data.

Now, let’s go over a few things that are out of scope. As a PPC white labelling company, we definitely want you to succeed. But there are some things that we can’t do for you. These things include, but are not limited to:

3 Things That Are Not Included in PPC White Label Services

1. Marketing Strategies

Deciding on the marketing strategy, including creative direction and design, offers, follow up, and other strategic components are not up to us.

2. Your Relationships With Your Clients

We value and invest in our relationship with our other clients. But our client’s clients are out of the scope of our reach. Our clients’ capacity for retention and management is simply not within our job description.

3. Your Financial Gains

We generate leads and traffic, but closing that sale is beyond our boundaries. Everything that happens from the point at which the traffic hits the website is off our plates.

Basically, every actionable task beyond the in scope duties of our contract are delegated to the next step in the process. That is, it is where our obligations end and the obligations between you and your clients resumes.

If you are still unsure how white label PPC can work for you, let’s go over some of the savings that business owners can expect when they take this route. That’s always the kind of news that can perk a person up.

Here are some of the common savings one can expect when working with a company like PPC Ninja.

  • Save on Training— by hiring a PPC white labelling company, you will be outsourcing the specialized work that we do, which means big savings on training and potentially staffing costs.
  • Employee Taxes and Benefits— by trimming the size of staff, other savings follow — such as the costs of keeping people employed, like taxes and benefits packages.
  • Software— software subscriptions and packages can certainly add up, but those costs decrease.
  • Equipment and Office Space — related to the above point, costs related to hardware like computers and supplies are also shrinking. Neither do you need to pay for (as much) office space if that applies to your situation.

Talking about all the savings is great, but there is, of course, the question of what it will cost you to hire out your white labelling PPC.

What Does White Labelling PPC Cost?

As you likely know, every job is different, and the cost will depend on the company and their needs.

The costs the hire PPC Ninja vary from package to package and the size of the company. There are options broken down by local, standard, and large for the first-month build, and then ongoing maintenance. We will be happy to go over the ins and outs of the agreements, as well as a plan moving forward so that you have a clear idea of what is best for you.

There are also add ons that are more customized for your organization’s short- and long-term goals. These are all for targeted growth, and again, we are happy to create a package that suits your needs.

In conclusion, it’s the mutual responsibility of both parties to clearly outline the expectations and agreements of this transaction. Then to put it on “paper,” carefully read the agreement, and complete the contract. With an open dialogue like this, there is always an opportunity for interventions and adjustments.

There shouldn’t be anything hidden from either party, and there won’t be on our end. No hidden fees and honest analysis. Numbers don’t lie and no secrets allowed! Keeping everything above board will help ensure a good working relationship and will be beneficial to both parties.

If you have any questions about what is in scope and out of scope with your white label PPC contract — be in touch soon. And if you’re ready to take the first step, be in touch sooner!

Look out for the our final post on our 3 part series on How To Outsource Your PPC Management.