What is White Label? — White Labeling and how it works in Marketing

What is White Label?

What does a white label mean? Simply put: a white label product or service refers to goods that are manufactured by one company but are rebranded and resold by another. So, when a company sells products or services that are considered white label, it is because they were produced by another company but packaged with the selling company’s logo. Therefore, the company is able to sell the product or service under its own brand name.

Now, what is a white label product? A popular example is Walmart’s Great Value brand. Walmart sells a wide range of products under this brand name; however, these products are manufactured by various companies who put them in Great Value packaging, rather than their own. Walmart then sells these products to consumers under their own brand name while the manufacturing company remains anonymous.

In terms of services, this is where white-label PPC (pay-per-click) comes in. When a company is using another agency’s PPC service but selling it to their clients as their own, this is considered white-label PPC. It’s an effective method to grow and scale a business, without the hassle of working with unreliable contractors or taking on the expense of hiring an in-house specialist.

Key findings

White label products refer to items that are manufactured by one company but are sold by other businesses under different brand names.

Big-box retailers have achieved success in marketing white label products with their own branding.

Private label branding has become a global trend that has grown steadily since the late 1990s.

White label branding has numerous advantages for companies, including reducing the costs and efforts associated with production and marketing.

When done properly and appropriately, white labeling can improve a business in many ways. From the manufacturing of goods to web and app development, logo design, marketing, and more, virtually any product or service can be offered through white labeling services.

The Benefits of White Labelling

When done right, businesses can significantly benefit from working with white-label companies. For one, companies can skip the lengthy and costly process of product development and launch straight into market sales instead.

Additionally, the initial investment is minimal with products that are white-label, meaning small businesses can sell and profit from previously tested products without the risk. Especially if a business is jumping into a new market, white labeling can be a useful tool to test the waters before investing in their own manufacturing – should they want.

Here are five short benefits of white labeling that can be highlighted:

1. Faster Time-to-Market: White labeling allows businesses to bring products or services to market quickly, without the need for extensive research, development, or manufacturing. This can help companies capitalize on new trends and opportunities, and gain a competitive advantage.
2. Lower Costs: White labeling can be a cost-effective way to expand product lines, as it eliminates the need for businesses to invest in expensive equipment, technology, or personnel. Additionally, white labeling partners often have established supply chains, which can lead to cost savings for both parties.
3. Increased Flexibility: White labeling allows businesses to focus on their core competencies, such as marketing and sales, while outsourcing production and fulfillment to a white label partner. This can provide greater flexibility in terms of scaling up or down, adapting to changes in demand, and responding to customer needs.
4. Brand Recognition: White labeling allows businesses to build brand recognition by offering high-quality products or services under their own brand name. This can enhance customer loyalty, increase brand awareness, and ultimately lead to increased revenue.
5. Reduced Risk: White labeling can be a low-risk way for businesses to test new markets or product lines, without committing significant resources. By partnering with a white label provider, businesses can mitigate risks associated with developing and launching new products or services in-house.

So, companies can hop on a trend, sell, profit, and then get out before the niche market loses consumer traction. With fewer risks and costs, white labeling is a profitable solution for small and large businesses alike.

What is the difference between White Label vs Private Label?

What is white label manufacturing vs private-label manufacturing? Good question. A private label product is manufactured by a third-party or contract manufacturer and sold under the brand name of one exclusive company or retailer. In private labeling, the retailer has full control over the final product – what goes in it, the design of the branding, how it’s packaged, etc. The retailer is also responsible for covering all the costs, from materials to production to delivery. Whereas a retailer selling white label products has less financial responsibility.

While a private label product is sold exclusively to one company, a white label product is more generic and can be sold to multiple companies, all with individual branding. Consider the popular retailer Adidas. Their products are considered private labels since their goods are exclusive to their brand and are often delivered directly to the consumer from the producers.

Comparatively, companies can sell generic ibuprofen using white labeling; the product is the same, but the branding is specific to the selling company.

White Label Examples

If you’re asking yourself: “What is a white label product I see all the time?” you may be surprised at just how many popular products are white label. For example, Kylie Jenner’s beauty brand sells products that are made by the same company that produces beauty products for industry competitors, ColorPop. While the manufacturing is similar, the branding is what creates a vast difference in cost, as Kylie Jenner’s products are priced considerably higher. Other popular white label products include coffee, mugs, and t-shirts. Why? Because these generic products can be produced by one factory for multiple brands with tailored packaging. The results? Consistent and reliable quality with a minimal initial investment.

What is a white label product?

A white label product is typically generic, meaning that it is re-brandable and re-sellable without needing to alter the product itself. In fact, the product is oftentimes made before the retailer partners with the manufacturer, so the only aspect left to customize is the packaging. Products can be produced in one factory by a single manufacturer and sold to multiple brands/ retailers. Therefore, white label products are not exclusive to the retailer, as the same goods are offered to multiple brands.

What is white label manufacturing?

If you’re considering going this route for your business, you may be wondering “what is white label manufacturing and how will it work for my company?” When a company wants to sell a product but does not want to invest their time, money, and creativity into planning and manufacturing it, they turn to white label manufacturing. If you’re interested in reselling generic products, you can rely on white label manufacturers to mass produce these on your behalf and customize them slightly to include your logo or brand name.

In white label manufacturing, the producer does not own any trademarks or branding associated with your company. They simply make the product, package it according to your company’s specifications, and ship these products to you.

What is white label software?

Simply put, white label software is a type of ready-made software that a company uses and brands as its own. This can be applied to many types of software – including white label marketing software – where it is provided to a seller unbranded. This allows the reseller to add their own branding and sell access to the platform as if their company developed it themselves.

In most cases, it is sold under the Software as a Service (SaaS) model, to allow companies to “rent” or “lease” the software through a subscription plan. For many companies, offering white label marketing software allows them to expand their product selection, build brand credibility, strengthen customer loyalty, reduce the time to market, avoid software development costs, and retain less risk in the product itself.

What is a white-label application?

These days, having a smartphone is no longer a luxury but a necessity. And the selling point for smartphones compared to earlier generations of mobile phones is the apps. Many of which, you may be surprised to learn, are considered white label apps.

But what is a white label app and why is it utilized by so many companies? Like other white label products, a white label app is developed by a white label or private label development company and rebranded and re-sold by other companies.

This is useful to businesses who want to promote their products or services through a mobile app efficiently and economically. Rather than invest in the development of their own app, they can choose this ready-made, rigorously tested product and customize it to fit their brand.

How White Label Works in Marketing?

White label marketing allows your company to outsource its marketing efforts to an agency that specializes in advertising, while simultaneously rebranding the marketing services and products under your company name. A white label digital marketing agency can use a wide range of practices to market your products to online consumers. For example, there is white label SEO marketing, white label email marketing, white label PPC marketing, white label content marketing, and white label social media marketing. All of which can be effective marketing methods to increase brand awareness online.

White label marketing can also be used offline to promote products and services without the use of the internet. Some popular methods of offline white label marketing include photography, videography, billboards, and print advertising (i.e., pamphlets, brochures, coupons, magazines, and newspapers). These can be beneficial for geographic-specific marketing to raise local awareness.

The Most Popular White Label Marketing Services

In these modern times, where majority of consumers spend hours of their day online, white label digital marketing is the most effective and popular method of advertisement. Targeting potential customers through digital marketing strategies such as white label PPC, social media, email, content, and SEO marketing is an affordable and strategic way to expand a business’s reach and maximize profits.

White Label Digital Marketing

White label digital marketing describes advertising that is done through digital channels by a third-party agency. Through a multitude of platforms, customers can learn about your business’s products and services through their smartphones, tablets, laptops, and other digital devices. By partnering with a white label digital marketing agency, you can outsource the task of advertising to focus on product development, task management, and finances, amongst other important aspects of commerce.

White Label PPC

White label PPC marketing is the most popular white label marketing service due to its versatility and effectiveness. To advertise your business online, you can choose to run banner ads that appear at the top of websites (i.e., a popular blogging site), you can have video ads run throughout YouTube videos, or you can even pay for Google Ads and have your business positioned at the top of Google’s first page search results.

How does this work? When a viewer clicks on your ad, your company will pay a fee to the website running the ad for getting you that click. Since those clicks are monumental to generating sales, the profits outweigh the costs to run the ad in the first place. However, to get that click in the first place, your PPC ads need to be professionally crafted and targeted. If you don’t specialize in PPC marketing, you can outsource to a white label PPC agency.

With that said, what is white label PPC and how does it work with a digital agency? Great question! To outsource your PPC management services, you would hire a white label PPC specialist, such as PPC Ninja, to manage your ad campaigns. This allows you to gain customers and increase profits while leaving the work to your white label digital marketing agency.

Why should you choose a white label PPC agency over a contractor? While they both take the workload off of your business, a contractor is typically a one-person operation. Therefore, their availability and reliability are limited, as they have no one else to delegate to. So, if they are busy, they become completely unavailable to you. Comparatively, a white label PPC agency is built to scale and has the capacity, resources, insight, and experience to ensure your business is prioritized.

White Label SEO

What is white label SEO? SEO (search engine optimization) is an effective method to organically grow search traffic and help your business rank higher on Google search engines. As for white label SEO, your company can outsource its SEO services to a white label digital marketing agency, under the brand name of your business. If you are not familiar with SEO, and don’t want to take on the expenses of hiring an in-house specialist, white label SEO is your best solution. With several years of experience, a white label SEO agency can deliver excellent results to help you gain more business.

White Label Social Media Marketing

With the right strategy in place, white label social media marketing is a cost-effective way to market and grow your business. By outsourcing your social media to a white label digital marketing agency, you can ensure consistent branding across all major social media platforms. Whether you choose to market on Instagram, Facebook, Twitter, TikTok, or LinkedIn, professional white label social media marketing will help you build strong profiles across all applicable platforms.

White Label Email Marketing

What is white label email marketing? With the help of a white label marketing agency, your business can build a subscriber list to advertise directly to existing and potential customers. When you opt for white label email marketing over in-house, your campaign will create relevant, valuable content that will inspire your target audience to engage and make a purchase. These emails can be promotional, educational, entertaining, or a combination of all three; all of which are guaranteed when hiring a white label email marketing specialist.

White Label Content Marketing

Big or small, every business can benefit from strong white label content marketing. In terms of versatility, there are many forms of content marketing, including blogs, videos, photos, webinars, podcasts, eBooks, case studies, and more.

Why is content marketing important? Because in-depth, custom and optimized content can provide your customers with insight into your company. By hiring a white label content marketing agency, your content can improve SEO, create lead generation, encourage click-through, and experience an increase in sales. Whether you choose white label content marketing to increase awareness of a topic, drive sales and advertise products, or explain an in-depth topic related to your business, a white label marketing agency can provide the content while you reap the benefits.

White Label Facebook Marketing & Ads

Why should you consider hiring a white label Facebook ads agency? White label Facebook marketing will help your business reach more customers at an affordable cost and in a reliable, result-oriented way. To optimize ROI (return on investment), grow your platform, and watch profits skyrocket, a white label Facebook ads agency can build a targeted campaign through this heavily used platform. When it comes to building effective Facebook ads, white label agencies can help your business reach millions of potential customers with a single scroll.

White Label Text Messaging Marketing

An effective white label text messaging marketing campaign can reach customers instantaneously. Your white label marketing agency can formulate, customize, and launch professionally crafted SMS messages to advertise sales, events, products, and more. While email inboxes get flooded with content, white label text messaging marketing ensures your campaign is impossible to ignore.

Why Hire a White Label Marketing Company?

At PPC Ninja, our white label PPC agency is designed to help businesses tap into this profitable market. Whether your business is looking to scale current offerings or wants to save on in-house costs, our team of experts is at your disposal. To offer business solutions to management and sales obstacles, we built our own white label PPC tools. After all, effective PPC campaigns can be tricky. However, our white label tools encourage engagement across all platforms to connect with your business’s target audience.

With our white label PPC services, your business can:

• Maximize profits
• Encourage clicks to drive more traffic to your digital platform(s)
• Attract more clients
• Broaden your scope of services
• Take full credit for effective PPC advertising, branding, and marketing without doing the work
• Eliminate the cost of salary, benefits, training, and overhead expenses by hiring a white label PPC team over an in-house specialist
• Gain additional revenue sources
• Improve client retention and foster brand loyalty
• Deliver high-quality ads that effectively market your products and services
• Improve overall brand image

By outsourcing services to a white label marketing company, you can allow a team of specialists to create effective and profitable marketing ads that are custom to your business. At PPC Ninja, we act as the invisible hand working to grow your business and expand your reach. Through carefully crafted white label PPC ads, our team can target a wider range of potential customers and drive more traffic to your site. With over 22 years of experience and a variety of successful case studies, PPC Ninja can get the pay-per-click results your business deserves.