Part 1: How To Outsource Your PPC Management?

Living that entrepreneur life is a goal for many people. Being your own boss, making all the decisions, bringing in all the profit — it’s a dream come true.

Of course, the reality of being a business owner is a little different from the daydream. Running an enterprise or an agency, no matter the size comes with a lot of stress. Especially once you have staff involved. Maybe you’ve already encountered the tricky balance of hiring the right number of staff to consistently deliver a quality product so that your clients are happy, without working your hires to the bone or the brink of quitting.

Staff retention and satisfaction vs client retention and satisfaction is a complicated balancing act that sinks a lot of businesses. Many business owners that exist in the contract world don’t see that the scales are tipping too far one way or the other to course-correct before it’s too late. That doesn’t mean it’s not worth pursuing your business ownership goals, but in order to be truly successful, it’s necessary to have a thick skin and a lot of foresight.

That’s where white labeling PPC comes into play. It’s the secret sauce for many profitable businesses, especially in the marketing/agency world. Once you understand it and use it to your advantage, you’ll be able to steer your ship towards calmer seas. We’ve created this 3 part series to help you understand what White Label PPC is and how to effectively find a 3^rd party PPC Agency to help you with this.

What Is White Labelling PPC?

This is a new concept for many, so let’s break it down.

White Labelling is the act of purchasing a product or service from a third party, applying your brand to it, and selling it forward as deliverables to your business-to-business (B2B) clients.

PPC stands for pay per click. PPC is an internet marketing tactic wherein those advertising pay a fee each time one of their ads is clicked/a user visits their site via an ad. Basically, it’s a way to buy visits to a site, instead of trying to “earn” visits organically.

In a nutshell, white label PPC services create campaigns, reports, consultancy services, and so on — on-time yet hidden. They do the heavy-lifting and deliver results with your branding or company messaging, while you keep nurturing a healthy relationship with your clients and maintaining the right-sized staff.

Why Consider White Labelling PPC?

There are plenty of benefits to white labeling PPC. Essentially, it’s to make your business easier to run by keeping your clients happy while keeping your costs down.

A little more specifically, the benefits include:

3 Benefits of Partnering With a White Label PPC Agency

1. Reduced Staff Costs

Staff salaries are often the biggest expense a company has to consider. And finding the right balance of the number of staff to address the quantity of work coming in is tricky. Especially if your workflow is seasonal or inconsistent, keeping staff on can quickly drain the coffers. Outsourcing to a third party means that you are in control of the bigger picture when it comes to staff costs.

It’s also expensive to train staff. If they are experts in their field, they will likely charge a high rate. And if they are inexperienced and more affordable, you will have to spend time (and therefore money) to train them. White Label PPC reduces these costs dramatically.

2. Software Expenses

Paying for software adds up. But when you outsource the work to a white labeling PPC company, you’ll find savings in the memberships, subscriptions, and software accounts that you no longer need.

3. Reduced Stress

Is it possible to put a price on knowing that your work is going to get done on time, at a very high quality, with a whole team behind it, AND that will make you look like an absolute rock star? It’s basically priceless. But that’s the deal — you will be able to deliver an excellent product to your client, period.

Difference Between a Contractor and a White Labelling PPC Agency

At this point, you might be wondering what the difference is between hiring a contractor and hiring a PPC agency. Is there even a difference? Yes, more than one, actually. Difference, that is.

Contractors often cast a wide net to get as much business as they can. They offer the moon, claiming they can do anything and everything, that they have multiple specializations and all the testimonials to prove it. However, they are often a one-person show who are all bark and no bite. In other words, and this is just speaking from experience, a lot of contractors are less reliable than they claim they’ll be.

While some contractors are great to work with, you just don’t always know what you’re going to get. Since they usually work alone, they may not have all the professional tools needed to do the job, their hours can be limited or unpredictable — this work might be a side hustle after their 9-5 job so they are stretch too thin. The phrase “overpromise and underdeliver” comes to mind.

A PPC agency, on the other hand, is a certified, registered business that is comprised of a team of professionals who collaborate, brainstorm, and back each other up when needed. An agency (like ours) is well resourced with all the tools and software needed at our disposal to ensure a successful, timely, professional, and high-quality turnaround.

In summary, business owners looking to give themselves a leg up when it comes to product delivery might want to look into a white labeling PPC agency. At least check it out — the benefits we’ve described are just the beginning! We’re happy to answer any more questions you might have. We hope you enjoyed part 1 of our 3 part series, stay tuned for Part 2: What Should Be Included When White Labelling Your PPC?