What is White Label? — White Labeling and how it works in Marketing

What is White Label? — White Labeling and how it works in Marketing

What is White Label?

What does a white label mean? Simply put: a white label product or service refers to goods that are manufactured by one company but are rebranded and resold by another. So, when a company sells products or services that are considered white label, it is because they were produced by another company but packaged with the selling company’s logo. Therefore, the company is able to sell the product or service under its own brand name.

Now, what is a white label product? A popular example is Walmart’s Great Value brand. Walmart sells a wide range of products under this brand name; however, these products are manufactured by various companies who put them in Great Value packaging, rather than their own. Walmart then sells these products to consumers under their own brand name while the manufacturing company remains anonymous.

In terms of services, this is where white-label PPC (pay-per-click) comes in. When a company is using another agency’s PPC service but selling it to their clients as their own, this is considered white-label PPC. It’s an effective method to grow and scale a business, without the hassle of working with unreliable contractors or taking on the expense of hiring an in-house specialist.

Key findings

White label products refer to items that are manufactured by one company but are sold by other businesses under different brand names.

Big-box retailers have achieved success in marketing white label products with their own branding.

Private label branding has become a global trend that has grown steadily since the late 1990s.

White label branding has numerous advantages for companies, including reducing the costs and efforts associated with production and marketing.

When done properly and appropriately, white labeling can improve a business in many ways. From the manufacturing of goods to web and app development, logo design, marketing, and more, virtually any product or service can be offered through white labeling services.

The Benefits of White Labelling

When done right, businesses can significantly benefit from working with white-label companies. For one, companies can skip the lengthy and costly process of product development and launch straight into market sales instead.

Additionally, the initial investment is minimal with products that are white-label, meaning small businesses can sell and profit from previously tested products without the risk. Especially if a business is jumping into a new market, white labeling can be a useful tool to test the waters before investing in their own manufacturing – should they want.

Here are five short benefits of white labeling that can be highlighted:

1. Faster Time-to-Market: White labeling allows businesses to bring products or services to market quickly, without the need for extensive research, development, or manufacturing. This can help companies capitalize on new trends and opportunities, and gain a competitive advantage.
2. Lower Costs: White labeling can be a cost-effective way to expand product lines, as it eliminates the need for businesses to invest in expensive equipment, technology, or personnel. Additionally, white labeling partners often have established supply chains, which can lead to cost savings for both parties.
3. Increased Flexibility: White labeling allows businesses to focus on their core competencies, such as marketing and sales, while outsourcing production and fulfillment to a white label partner. This can provide greater flexibility in terms of scaling up or down, adapting to changes in demand, and responding to customer needs.
4. Brand Recognition: White labeling allows businesses to build brand recognition by offering high-quality products or services under their own brand name. This can enhance customer loyalty, increase brand awareness, and ultimately lead to increased revenue.
5. Reduced Risk: White labeling can be a low-risk way for businesses to test new markets or product lines, without committing significant resources. By partnering with a white label provider, businesses can mitigate risks associated with developing and launching new products or services in-house.

So, companies can hop on a trend, sell, profit, and then get out before the niche market loses consumer traction. With fewer risks and costs, white labeling is a profitable solution for small and large businesses alike.

What is the difference between White Label vs Private Label?

What is white label manufacturing vs private-label manufacturing? Good question. A private label product is manufactured by a third-party or contract manufacturer and sold under the brand name of one exclusive company or retailer. In private labeling, the retailer has full control over the final product – what goes in it, the design of the branding, how it’s packaged, etc. The retailer is also responsible for covering all the costs, from materials to production to delivery. Whereas a retailer selling white label products has less financial responsibility.

While a private label product is sold exclusively to one company, a white label product is more generic and can be sold to multiple companies, all with individual branding. Consider the popular retailer Adidas. Their products are considered private labels since their goods are exclusive to their brand and are often delivered directly to the consumer from the producers.

Comparatively, companies can sell generic ibuprofen using white labeling; the product is the same, but the branding is specific to the selling company.

White Label Examples

If you’re asking yourself: “What is a white label product I see all the time?” you may be surprised at just how many popular products are white label. For example, Kylie Jenner’s beauty brand sells products that are made by the same company that produces beauty products for industry competitors, ColorPop. While the manufacturing is similar, the branding is what creates a vast difference in cost, as Kylie Jenner’s products are priced considerably higher. Other popular white label products include coffee, mugs, and t-shirts. Why? Because these generic products can be produced by one factory for multiple brands with tailored packaging. The results? Consistent and reliable quality with a minimal initial investment.

What is a white label product?

A white label product is typically generic, meaning that it is re-brandable and re-sellable without needing to alter the product itself. In fact, the product is oftentimes made before the retailer partners with the manufacturer, so the only aspect left to customize is the packaging. Products can be produced in one factory by a single manufacturer and sold to multiple brands/ retailers. Therefore, white label products are not exclusive to the retailer, as the same goods are offered to multiple brands.

What is white label manufacturing?

If you’re considering going this route for your business, you may be wondering “what is white label manufacturing and how will it work for my company?” When a company wants to sell a product but does not want to invest their time, money, and creativity into planning and manufacturing it, they turn to white label manufacturing. If you’re interested in reselling generic products, you can rely on white label manufacturers to mass produce these on your behalf and customize them slightly to include your logo or brand name.

In white label manufacturing, the producer does not own any trademarks or branding associated with your company. They simply make the product, package it according to your company’s specifications, and ship these products to you.

What is white label software?

Simply put, white label software is a type of ready-made software that a company uses and brands as its own. This can be applied to many types of software – including white label marketing software – where it is provided to a seller unbranded. This allows the reseller to add their own branding and sell access to the platform as if their company developed it themselves.

In most cases, it is sold under the Software as a Service (SaaS) model, to allow companies to “rent” or “lease” the software through a subscription plan. For many companies, offering white label marketing software allows them to expand their product selection, build brand credibility, strengthen customer loyalty, reduce the time to market, avoid software development costs, and retain less risk in the product itself.

What is a white-label application?

These days, having a smartphone is no longer a luxury but a necessity. And the selling point for smartphones compared to earlier generations of mobile phones is the apps. Many of which, you may be surprised to learn, are considered white label apps.

But what is a white label app and why is it utilized by so many companies? Like other white label products, a white label app is developed by a white label or private label development company and rebranded and re-sold by other companies.

This is useful to businesses who want to promote their products or services through a mobile app efficiently and economically. Rather than invest in the development of their own app, they can choose this ready-made, rigorously tested product and customize it to fit their brand.

How White Label Works in Marketing?

White label marketing allows your company to outsource its marketing efforts to an agency that specializes in advertising, while simultaneously rebranding the marketing services and products under your company name. A white label digital marketing agency can use a wide range of practices to market your products to online consumers. For example, there is white label SEO marketing, white label email marketing, white label PPC marketing, white label content marketing, and white label social media marketing. All of which can be effective marketing methods to increase brand awareness online.

White label marketing can also be used offline to promote products and services without the use of the internet. Some popular methods of offline white label marketing include photography, videography, billboards, and print advertising (i.e., pamphlets, brochures, coupons, magazines, and newspapers). These can be beneficial for geographic-specific marketing to raise local awareness.

The Most Popular White Label Marketing Services

In these modern times, where majority of consumers spend hours of their day online, white label digital marketing is the most effective and popular method of advertisement. Targeting potential customers through digital marketing strategies such as white label PPC, social media, email, content, and SEO marketing is an affordable and strategic way to expand a business’s reach and maximize profits.

White Label Digital Marketing

White label digital marketing describes advertising that is done through digital channels by a third-party agency. Through a multitude of platforms, customers can learn about your business’s products and services through their smartphones, tablets, laptops, and other digital devices. By partnering with a white label digital marketing agency, you can outsource the task of advertising to focus on product development, task management, and finances, amongst other important aspects of commerce.

White Label PPC

White label PPC marketing is the most popular white label marketing service due to its versatility and effectiveness. To advertise your business online, you can choose to run banner ads that appear at the top of websites (i.e., a popular blogging site), you can have video ads run throughout YouTube videos, or you can even pay for Google Ads and have your business positioned at the top of Google’s first page search results.

How does this work? When a viewer clicks on your ad, your company will pay a fee to the website running the ad for getting you that click. Since those clicks are monumental to generating sales, the profits outweigh the costs to run the ad in the first place. However, to get that click in the first place, your PPC ads need to be professionally crafted and targeted. If you don’t specialize in PPC marketing, you can outsource to a white label PPC agency.

With that said, what is white label PPC and how does it work with a digital agency? Great question! To outsource your PPC management services, you would hire a white label PPC specialist, such as PPC Ninja, to manage your ad campaigns. This allows you to gain customers and increase profits while leaving the work to your white label digital marketing agency.

Why should you choose a white label PPC agency over a contractor? While they both take the workload off of your business, a contractor is typically a one-person operation. Therefore, their availability and reliability are limited, as they have no one else to delegate to. So, if they are busy, they become completely unavailable to you. Comparatively, a white label PPC agency is built to scale and has the capacity, resources, insight, and experience to ensure your business is prioritized.

White Label SEO

What is white label SEO? SEO (search engine optimization) is an effective method to organically grow search traffic and help your business rank higher on Google search engines. As for white label SEO, your company can outsource its SEO services to a white label digital marketing agency, under the brand name of your business. If you are not familiar with SEO, and don’t want to take on the expenses of hiring an in-house specialist, white label SEO is your best solution. With several years of experience, a white label SEO agency can deliver excellent results to help you gain more business.

White Label Social Media Marketing

With the right strategy in place, white label social media marketing is a cost-effective way to market and grow your business. By outsourcing your social media to a white label digital marketing agency, you can ensure consistent branding across all major social media platforms. Whether you choose to market on Instagram, Facebook, Twitter, TikTok, or LinkedIn, professional white label social media marketing will help you build strong profiles across all applicable platforms.

White Label Email Marketing

What is white label email marketing? With the help of a white label marketing agency, your business can build a subscriber list to advertise directly to existing and potential customers. When you opt for white label email marketing over in-house, your campaign will create relevant, valuable content that will inspire your target audience to engage and make a purchase. These emails can be promotional, educational, entertaining, or a combination of all three; all of which are guaranteed when hiring a white label email marketing specialist.

White Label Content Marketing

Big or small, every business can benefit from strong white label content marketing. In terms of versatility, there are many forms of content marketing, including blogs, videos, photos, webinars, podcasts, eBooks, case studies, and more.

Why is content marketing important? Because in-depth, custom and optimized content can provide your customers with insight into your company. By hiring a white label content marketing agency, your content can improve SEO, create lead generation, encourage click-through, and experience an increase in sales. Whether you choose white label content marketing to increase awareness of a topic, drive sales and advertise products, or explain an in-depth topic related to your business, a white label marketing agency can provide the content while you reap the benefits.

White Label Facebook Marketing & Ads

Why should you consider hiring a white label Facebook ads agency? White label Facebook marketing will help your business reach more customers at an affordable cost and in a reliable, result-oriented way. To optimize ROI (return on investment), grow your platform, and watch profits skyrocket, a white label Facebook ads agency can build a targeted campaign through this heavily used platform. When it comes to building effective Facebook ads, white label agencies can help your business reach millions of potential customers with a single scroll.

White Label Text Messaging Marketing

An effective white label text messaging marketing campaign can reach customers instantaneously. Your white label marketing agency can formulate, customize, and launch professionally crafted SMS messages to advertise sales, events, products, and more. While email inboxes get flooded with content, white label text messaging marketing ensures your campaign is impossible to ignore.

Why Hire a White Label Marketing Company?

At PPC Ninja, our white label PPC agency is designed to help businesses tap into this profitable market. Whether your business is looking to scale current offerings or wants to save on in-house costs, our team of experts is at your disposal. To offer business solutions to management and sales obstacles, we built our own white label PPC tools. After all, effective PPC campaigns can be tricky. However, our white label tools encourage engagement across all platforms to connect with your business’s target audience.

With our white label PPC services, your business can:

• Maximize profits
• Encourage clicks to drive more traffic to your digital platform(s)
• Attract more clients
• Broaden your scope of services
• Take full credit for effective PPC advertising, branding, and marketing without doing the work
• Eliminate the cost of salary, benefits, training, and overhead expenses by hiring a white label PPC team over an in-house specialist
• Gain additional revenue sources
• Improve client retention and foster brand loyalty
• Deliver high-quality ads that effectively market your products and services
• Improve overall brand image

By outsourcing services to a white label marketing company, you can allow a team of specialists to create effective and profitable marketing ads that are custom to your business. At PPC Ninja, we act as the invisible hand working to grow your business and expand your reach. Through carefully crafted white label PPC ads, our team can target a wider range of potential customers and drive more traffic to your site. With over 22 years of experience and a variety of successful case studies, PPC Ninja can get the pay-per-click results your business deserves.

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by Patrick Schrodt

Part 3 - How To Start White Labelling Your PPC

Part 3 - How To Start White Labelling Your PPC?

Now that you have done some research and have decided that hiring a White Label PPC partner is the right move for you (congrats on that!), it’s time to make a move and find the partner that is right for you.

So, you start your search and find… a lot to choose from. As an incredibly fast-growing industry full of digital pros who excel at getting noticed — how do you separate the song from the noise?

How Do You Choose A White Label PPC Partner?

The first thing to remember is that your White Label PPC partner is primarily there to make your job easier.

As a reminder, they do this by:

• Providing you with a service that allows you to offer a more comprehensive, long-term strategy to your own clients.
• Thinking big picture and designing custom services to get your clients noticed and to ensure successful campaigns.
• Understanding how to use ad targeting campaigns and techniques like programmatic and geo-location strategies to target a wide range of real and potential customers.
• Track, understand, analyze, and communicate campaign performance. An experienced PPC agency helps clients understand their results. It’s important that marketers work with a white label agency that offers detailed reports and can prove a positive return on investment.

With all this in mind, it’s time to do some research and start putting your feelers out. The responses you get will be pretty telling.

Your pending White Label PPC partner should be able to easily field questions related to the above points. If you are reaching out, it’s good to have an idea about what you’re looking for and to keep an open mind about what they have to offer.

Of course, the partner for you should be:

• Knowledgeable and well-informed of their services and proposed outcomes
• Prepared to work and forthright about their capacity and timelines
• Have great reviews and testimonials
• Pricing that reflects the quality of service they can offer.

Once you have done some research and gathered a few quotes, it’s time to make a decision and jump on in!

How To Onboard A Client When White Labelling PPC?

Now that you’re on board, it’s time for… onboarding! (Yeesh. Sorry for that.)

In terms of White Labelling PPC contracts, the onboarding process between you and your new partner will include a lot of information sharing. These are the steps that will sync all the systems and accounts so that everyone can get up to speed and get to work.

After the intros and the contracts are agreed upon and signed, now begins the real action. These are a few of the products and systems and steps you will need to have organized to hand over to the White Labelling PPC company.

1. PPC Account Access

Account access allows the White Labelling PPC to gain insight into past PPC initiatives. This will paint a picture of things like past campaign performance, overall website metrics, and much more.

2. Google Tag Manager (GTM) Access or Google Analytics (GA) Access

Most people know about GA, but GTM is less well known. This product makes it simpler and more efficient for agencies to add, change, or remove tracking for paid advertising. If a GTM account is not already set up, the White Labelling PPC company should go through the process of creating one.

3. Ensure Call Tracking Is Installed

Call conversion tracking is a key component in any call-based campaign or any campaign whose intention is to drive phone calls.

Other things that the White Label PPC company will want to get moving on are things like knowing/creating monthly budget amounts, any specific geographic targeting areas the client wants, and any other relevant information about past campaigns — what worked and what didn’t. Of course, the White Labelling PPC company will also need to know what the client's end goals are for their marketing campaign.

Yes, it seems like a lot but doesn’t worry for a second. With a professional and capable White Labelling PPC company like PPC Ninja, this is all part of the process and a company like ours is more than prepared to walk you through it.

White Label Tools

Moving forward from the initial onboarding phase, the next steps will be getting some white label tools set up. This is exciting because it means collecting data, analyzing it, and making things happen.

Some of the more common tools used include:

1. Reporting Software

There are many to choose from and the White Labelling PPC will have a preference on the reporting software they like to use. Essentially they will use the reporting software to set up a custom dashboard that tracks and reports metrics from the data collected.

2. Tracking Software

Another very important software that will be used is a time tracking program that will allow the White Labelling PPC company to track their team’s hours. This is helpful for billing, as well as improving efficiency over time.

There are other tools out there that help with client management, that have SEO and marketing-related features, and that gather data on what's said about clients online.

But what’s most important for you is that you trust that you are in good hands. The relationship is reciprocal, and the information you provide should be met with professional and timely responses.

We hope you find this 3 part series helpful in your search for a White Label PPC Agency.

If you are in the market for a new White Labelling PPC company, the PPC Ninja team is standing by to chat with you. We will be transparent and walk you through our process so that you know exactly what you are getting. And when you’re ready to hop on board with us, we’ll make the onboarding as easy as possible.

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by Patrick Schrodt

Part 2: What Should Be Included When White Labelling Your PPC?

Part 2: What Should Be Included When White Labelling Your PPC?

So, you’ve come to a decision. After weighing out the pros and cons, you have made the bold and exciting move to hire a PPC white labelling agency. Congratulations! Your life is about to get a little bit easier. Maybe even a lot easier. We can confidently say there will be an influx of measurable ease.

Now what?

The next thing you need is to understand what is in scope and out of scope when it comes to your PPC white labelling. Basically, what can you expect, and what is unreasonable to expect? This is important to have a clear picture so that you can adjust your expectations accordingly and so that both parties can focus on holding up their end of the bargain.

It’s also imperative so that you know where you and your team need to direct your energy. Having this clearly defined will mean better use of your resources, which equals increased efficiency and ultimately a better financial outcome.

What is In Scope and Out of Scope?

Let’s start with what is in scope with your PPC white labelling contract. If this is the first time you are working with a PPC white labelling company, don’t be afraid to ask questions. Even if you’ve worked with other outfits before, it’s still good to have an open dialogue so that everyone can get down to business.

Of course, each company will have different needs. Here are some of the offerings, which can be bundled together or customized for your unique needs.

5 Services That A PPC White Label Company Provides

1. Building the Campaign

Depending on the size and needs of your business, there is a range of packages here, with the output including keyword research, ad setup, bidding, etc.

2. Optimizing and Managing the Campaign

To ensure performance and improvement where needed.

3. Analysis

Providing breakdowns in an easy to understand reports.

4. Feedback and Advice

Your success is our success and vice versa, so you can expect a culture of guidance and growth.

5. Clear Information

You need to relay the information to your own clients so we work with you so that you are in a position to convey the data.

Now, let’s go over a few things that are out of scope. As a PPC white labelling company, we definitely want you to succeed. But there are some things that we can’t do for you. These things include, but are not limited to:

3 Things That Are Not Included in PPC White Label Services

1. Marketing Strategies

Deciding on the marketing strategy, including creative direction and design, offers, follow up, and other strategic components are not up to us.

2. Your Relationships With Your Clients

We value and invest in our relationship with our other clients. But our client’s clients are out of the scope of our reach. Our clients’ capacity for retention and management is simply not within our job description.

3. Your Financial Gains

We generate leads and traffic, but closing that sale is beyond our boundaries. Everything that happens from the point at which the traffic hits the website is off our plates.

Basically, every actionable task beyond the in scope duties of our contract are delegated to the next step in the process. That is, it is where our obligations end and the obligations between you and your clients resumes.

If you are still unsure how white label PPC can work for you, let’s go over some of the savings that business owners can expect when they take this route. That's always the kind of news that can perk a person up.

Here are some of the common savings one can expect when working with a company like PPC Ninja.

• Save on Training— by hiring a PPC white labelling company, you will be outsourcing the specialized work that we do, which means big savings on training and potentially staffing costs.
• Employee Taxes and Benefits— by trimming the size of staff, other savings follow — such as the costs of keeping people employed, like taxes and benefits packages.
• Software— software subscriptions and packages can certainly add up, but those costs decrease.
• Equipment and Office Space — related to the above point, costs related to hardware like computers and supplies are also shrinking. Neither do you need to pay for (as much) office space if that applies to your situation.

Talking about all the savings is great, but there is, of course, the question of what it will cost you to hire out your white labelling PPC.

What Does White Labelling PPC Cost?

As you likely know, every job is different, and the cost will depend on the company and their needs.

The costs the hire PPC Ninja vary from package to package and the size of the company. There are options broken down by local, standard, and large for the first-month build, and then ongoing maintenance. We will be happy to go over the ins and outs of the agreements, as well as a plan moving forward so that you have a clear idea of what is best for you.

There are also add ons that are more customized for your organization’s short- and long-term goals. These are all for targeted growth, and again, we are happy to create a package that suits your needs.

In conclusion, it’s the mutual responsibility of both parties to clearly outline the expectations and agreements of this transaction. Then to put it on “paper,” carefully read the agreement, and complete the contract. With an open dialogue like this, there is always an opportunity for interventions and adjustments.

There shouldn’t be anything hidden from either party, and there won’t be on our end. No hidden fees and honest analysis. Numbers don’t lie and no secrets allowed! Keeping everything above board will help ensure a good working relationship and will be beneficial to both parties.

If you have any questions about what is in scope and out of scope with your white label PPC contract — be in touch soon. And if you’re ready to take the first step, be in touch sooner!

Look out for the our final post on our 3 part series on How To Outsource Your PPC Management.

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by Patrick Schrodt

Part1: How To Outsource Your PPC Management?

Part 1: How To Outsource Your PPC Management?

Living that entrepreneur life is a goal for many people. Being your own boss, making all the decisions, bringing in all the profit — it’s a dream come true.

Of course, the reality of being a business owner is a little different from the daydream. Running an enterprise or an agency, no matter the size comes with a lot of stress. Especially once you have staff involved. Maybe you’ve already encountered the tricky balance of hiring the right number of staff to consistently deliver a quality product so that your clients are happy, without working your hires to the bone or the brink of quitting.

Staff retention and satisfaction vs client retention and satisfaction is a complicated balancing act that sinks a lot of businesses. Many business owners that exist in the contract world don’t see that the scales are tipping too far one way or the other to course-correct before it’s too late. That doesn’t mean it’s not worth pursuing your business ownership goals, but in order to be truly successful, it’s necessary to have a thick skin and a lot of foresight.

That’s where white labeling PPC comes into play. It’s the secret sauce for many profitable businesses, especially in the marketing/agency world. Once you understand it and use it to your advantage, you’ll be able to steer your ship towards calmer seas. We’ve created this 3 part series to help you understand what White Label PPC is and how to effectively find a 3^rd party PPC Agency to help you with this.

What Is White Labelling PPC?

This is a new concept for many, so let's break it down.

White Labelling is the act of purchasing a product or service from a third party, applying your brand to it, and selling it forward as deliverables to your business-to-business (B2B) clients.

PPC stands for pay per click. PPC is an internet marketing tactic wherein those advertising pay a fee each time one of their ads is clicked/a user visits their site via an ad. Basically, it’s a way to buy visits to a site, instead of trying to “earn” visits organically.

In a nutshell, white label PPC services create campaigns, reports, consultancy services, and so on — on-time yet hidden. They do the heavy-lifting and deliver results with your branding or company messaging, while you keep nurturing a healthy relationship with your clients and maintaining the right-sized staff.

Why Consider White Labelling PPC?

There are plenty of benefits to white labeling PPC. Essentially, it’s to make your business easier to run by keeping your clients happy while keeping your costs down.

A little more specifically, the benefits include:

3 Benefits of Partnering With a White Label PPC Agency

1. Reduced Staff Costs

Staff salaries are often the biggest expense a company has to consider. And finding the right balance of the number of staff to address the quantity of work coming in is tricky. Especially if your workflow is seasonal or inconsistent, keeping staff on can quickly drain the coffers. Outsourcing to a third party means that you are in control of the bigger picture when it comes to staff costs.

It’s also expensive to train staff. If they are experts in their field, they will likely charge a high rate. And if they are inexperienced and more affordable, you will have to spend time (and therefore money) to train them. White Label PPC reduces these costs dramatically.

2. Software Expenses

Paying for software adds up. But when you outsource the work to a white labeling PPC company, you’ll find savings in the memberships, subscriptions, and software accounts that you no longer need.

3. Reduced Stress

Is it possible to put a price on knowing that your work is going to get done on time, at a very high quality, with a whole team behind it, AND that will make you look like an absolute rock star? It’s basically priceless. But that’s the deal — you will be able to deliver an excellent product to your client, period.

Difference Between a Contractor and a White Labelling PPC Agency

At this point, you might be wondering what the difference is between hiring a contractor and hiring a PPC agency. Is there even a difference? Yes, more than one, actually. Difference, that is.

Contractors often cast a wide net to get as much business as they can. They offer the moon, claiming they can do anything and everything, that they have multiple specializations and all the testimonials to prove it. However, they are often a one-person show who are all bark and no bite. In other words, and this is just speaking from experience, a lot of contractors are less reliable than they claim they’ll be.

While some contractors are great to work with, you just don’t always know what you’re going to get. Since they usually work alone, they may not have all the professional tools needed to do the job, their hours can be limited or unpredictable — this work might be a side hustle after their 9-5 job so they are stretch too thin. The phrase “overpromise and underdeliver” comes to mind.

A PPC agency, on the other hand, is a certified, registered business that is comprised of a team of professionals who collaborate, brainstorm, and back each other up when needed. An agency (like ours) is well resourced with all the tools and software needed at our disposal to ensure a successful, timely, professional, and high-quality turnaround.

In summary, business owners looking to give themselves a leg up when it comes to product delivery might want to look into a white labeling PPC agency. At least check it out — the benefits we’ve described are just the beginning! We’re happy to answer any more questions you might have. We hope you enjoyed part 1 of our 3 part series, stay tuned for Part 2: What Should Be Included When White Labelling Your PPC?

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by Patrick Schrodt

The Benefits of White Label PPC

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by Patrick Schrodt