learn how to find the right white label partner for your PPC campaign

Part 3 - How To Start White Labelling Your PPC

Part 3 - How To Start White Labelling Your PPC?

Now that you have done some research and have decided that hiring a White Label PPC partner is the right move for you (congrats on that!), it’s time to make a move and find the partner that is right for you.

So, you start your search and find… a lot to choose from. As an incredibly fast-growing industry full of digital pros who excel at getting noticed — how do you separate the song from the noise?

How Do You Choose A White Label PPC Partner?

The first thing to remember is that your White Label PPC partner is primarily there to make your job easier.

As a reminder, they do this by:

  • Providing you with a service that allows you to offer a more comprehensive, long-term strategy to your own clients.
  • Thinking big picture and designing custom services to get your clients noticed and to ensure successful campaigns.
  • Understanding how to use ad targeting campaigns and techniques like programmatic and geo-location strategies to target a wide range of real and potential customers.
  • Track, understand, analyze, and communicate campaign performance. An experienced PPC agency helps clients understand their results. It’s important that marketers work with a white label agency that offers detailed reports and can prove a positive return on investment.

With all this in mind, it’s time to do some research and start putting your feelers out. The responses you get will be pretty telling.

Your pending White Label PPC partner should be able to easily field questions related to the above points. If you are reaching out, it’s good to have an idea about what you’re looking for and to keep an open mind about what they have to offer.

Of course, the partner for you should be:

  • Knowledgeable and well-informed of their services and proposed outcomes
  • Prepared to work and forthright about their capacity and timelines
  • Have great reviews and testimonials
  • Pricing that reflects the quality of service they can offer.

Once you have done some research and gathered a few quotes, it’s time to make a decision and jump on in!

How To Onboard A Client When White Labelling PPC?

Now that you’re on board, it’s time for… onboarding! (Yeesh. Sorry for that.)

In terms of White Labelling PPC contracts, the onboarding process between you and your new partner will include a lot of information sharing. These are the steps that will sync all the systems and accounts so that everyone can get up to speed and get to work.

After the intros and the contracts are agreed upon and signed, now begins the real action. These are a few of the products and systems and steps you will need to have organized to hand over to the White Labelling PPC company.

1. PPC Account Access

Account access allows the White Labelling PPC to gain insight into past PPC initiatives. This will paint a picture of things like past campaign performance, overall website metrics, and much more.

2. Google Tag Manager (GTM) Access or Google Analytics (GA) Access

Most people know about GA, but GTM is less well known. This product makes it simpler and more efficient for agencies to add, change, or remove tracking for paid advertising. If a GTM account is not already set up, the White Labelling PPC company should go through the process of creating one.

3. Ensure Call Tracking Is Installed

Call conversion tracking is a key component in any call-based campaign or any campaign whose intention is to drive phone calls.

Other things that the White Label PPC company will want to get moving on are things like knowing/creating monthly budget amounts, any specific geographic targeting areas the client wants, and any other relevant information about past campaigns — what worked and what didn’t. Of course, the White Labelling PPC company will also need to know what the client's end goals are for their marketing campaign.

Yes, it seems like a lot but doesn’t worry for a second. With a professional and capable White Labelling PPC company like PPC Ninja, this is all part of the process and a company like ours is more than prepared to walk you through it.

White Label Tools

Moving forward from the initial onboarding phase, the next steps will be getting some white label tools set up. This is exciting because it means collecting data, analyzing it, and making things happen.

Some of the more common tools used include:

1. Reporting Software

There are many to choose from and the White Labelling PPC will have a preference on the reporting software they like to use. Essentially they will use the reporting software to set up a custom dashboard that tracks and reports metrics from the data collected.

2. Tracking Software

Another very important software that will be used is a time tracking program that will allow the White Labelling PPC company to track their team’s hours. This is helpful for billing, as well as improving efficiency over time.

There are other tools out there that help with client management, that have SEO and marketing-related features, and that gather data on what's said about clients online.

But what’s most important for you is that you trust that you are in good hands. The relationship is reciprocal, and the information you provide should be met with professional and timely responses.

We hope you find this 3 part series helpful in your search for a White Label PPC Agency.

If you are in the market for a new White Labelling PPC company, the PPC Ninja team is standing by to chat with you. We will be transparent and walk you through our process so that you know exactly what you are getting. And when you’re ready to hop on board with us, we’ll make the onboarding as easy as possible.

PPC white-label service always provide detailed reporting service

Part 2: What Should Be Included When White Labelling Your PPC?

Part 2: What Should Be Included When White Labelling Your PPC?

So, you’ve come to a decision. After weighing out the pros and cons, you have made the bold and exciting move to hire a PPC white labelling agency. Congratulations! Your life is about to get a little bit easier. Maybe even a lot easier. We can confidently say there will be an influx of measurable ease.

Now what?

The next thing you need is to understand what is in scope and out of scope when it comes to your PPC white labelling. Basically, what can you expect, and what is unreasonable to expect? This is important to have a clear picture so that you can adjust your expectations accordingly and so that both parties can focus on holding up their end of the bargain.

It’s also imperative so that you know where you and your team need to direct your energy. Having this clearly defined will mean better use of your resources, which equals increased efficiency and ultimately a better financial outcome.

What is In Scope and Out of Scope?

Let’s start with what is in scope with your PPC white labelling contract. If this is the first time you are working with a PPC white labelling company, don’t be afraid to ask questions. Even if you’ve worked with other outfits before, it’s still good to have an open dialogue so that everyone can get down to business.

Of course, each company will have different needs. Here are some of the offerings, which can be bundled together or customized for your unique needs.

5 Services That A PPC White Label Company Provides

1. Building the Campaign

Depending on the size and needs of your business, there is a range of packages here, with the output including keyword research, ad setup, bidding, etc.

2. Optimizing and Managing the Campaign

To ensure performance and improvement where needed.

3. Analysis

Providing breakdowns in an easy to understand reports.

4. Feedback and Advice

Your success is our success and vice versa, so you can expect a culture of guidance and growth.

5. Clear Information

You need to relay the information to your own clients so we work with you so that you are in a position to convey the data.

Now, let’s go over a few things that are out of scope. As a PPC white labelling company, we definitely want you to succeed. But there are some things that we can’t do for you. These things include, but are not limited to:

3 Things That Are Not Included in PPC White Label Services

1. Marketing Strategies

Deciding on the marketing strategy, including creative direction and design, offers, follow up, and other strategic components are not up to us.

2. Your Relationships With Your Clients

We value and invest in our relationship with our other clients. But our client’s clients are out of the scope of our reach. Our clients’ capacity for retention and management is simply not within our job description.

3. Your Financial Gains

We generate leads and traffic, but closing that sale is beyond our boundaries. Everything that happens from the point at which the traffic hits the website is off our plates.

Basically, every actionable task beyond the in scope duties of our contract are delegated to the next step in the process. That is, it is where our obligations end and the obligations between you and your clients resumes.

If you are still unsure how white label PPC can work for you, let’s go over some of the savings that business owners can expect when they take this route. That's always the kind of news that can perk a person up.

Here are some of the common savings one can expect when working with a company like PPC Ninja.

  • Save on Training— by hiring a PPC white labelling company, you will be outsourcing the specialized work that we do, which means big savings on training and potentially staffing costs.
  • Employee Taxes and Benefits— by trimming the size of staff, other savings follow — such as the costs of keeping people employed, like taxes and benefits packages.
  • Software— software subscriptions and packages can certainly add up, but those costs decrease.
  • Equipment and Office Space — related to the above point, costs related to hardware like computers and supplies are also shrinking. Neither do you need to pay for (as much) office space if that applies to your situation.

Talking about all the savings is great, but there is, of course, the question of what it will cost you to hire out your white labelling PPC.

What Does White Labelling PPC Cost?

As you likely know, every job is different, and the cost will depend on the company and their needs.

The costs the hire PPC Ninja vary from package to package and the size of the company. There are options broken down by local, standard, and large for the first-month build, and then ongoing maintenance. We will be happy to go over the ins and outs of the agreements, as well as a plan moving forward so that you have a clear idea of what is best for you.

There are also add ons that are more customized for your organization’s short- and long-term goals. These are all for targeted growth, and again, we are happy to create a package that suits your needs.

In conclusion, it’s the mutual responsibility of both parties to clearly outline the expectations and agreements of this transaction. Then to put it on “paper,” carefully read the agreement, and complete the contract. With an open dialogue like this, there is always an opportunity for interventions and adjustments.

There shouldn’t be anything hidden from either party, and there won’t be on our end. No hidden fees and honest analysis. Numbers don’t lie and no secrets allowed! Keeping everything above board will help ensure a good working relationship and will be beneficial to both parties.

If you have any questions about what is in scope and out of scope with your white label PPC contract — be in touch soon. And if you’re ready to take the first step, be in touch sooner!

Look out for the our final post on our 3 part series on How To Outsource Your PPC Management.

Learn how to start to outsource PPC management

Part1: How To Outsource Your PPC Management?

Part 1: How To Outsource Your PPC Management?

Living that entrepreneur life is a goal for many people. Being your own boss, making all the decisions, bringing in all the profit — it’s a dream come true.

Of course, the reality of being a business owner is a little different from the daydream. Running an enterprise or an agency, no matter the size comes with a lot of stress. Especially once you have staff involved. Maybe you’ve already encountered the tricky balance of hiring the right number of staff to consistently deliver a quality product so that your clients are happy, without working your hires to the bone or the brink of quitting.

Staff retention and satisfaction vs client retention and satisfaction is a complicated balancing act that sinks a lot of businesses. Many business owners that exist in the contract world don’t see that the scales are tipping too far one way or the other to course-correct before it’s too late. That doesn’t mean it’s not worth pursuing your business ownership goals, but in order to be truly successful, it’s necessary to have a thick skin and a lot of foresight.

That’s where white labeling PPC comes into play. It’s the secret sauce for many profitable businesses, especially in the marketing/agency world. Once you understand it and use it to your advantage, you’ll be able to steer your ship towards calmer seas. We’ve created this 3 part series to help you understand what White Label PPC is and how to effectively find a 3rd party PPC Agency to help you with this.

What Is White Labelling PPC?

This is a new concept for many, so let's break it down.

White Labelling is the act of purchasing a product or service from a third party, applying your brand to it, and selling it forward as deliverables to your business-to-business (B2B) clients.

PPC stands for pay per click. PPC is an internet marketing tactic wherein those advertising pay a fee each time one of their ads is clicked/a user visits their site via an ad. Basically, it’s a way to buy visits to a site, instead of trying to “earn” visits organically.

In a nutshell, white label PPC services create campaigns, reports, consultancy services, and so on — on-time yet hidden. They do the heavy-lifting and deliver results with your branding or company messaging, while you keep nurturing a healthy relationship with your clients and maintaining the right-sized staff.

Why Consider White Labelling PPC?

There are plenty of benefits to white labeling PPC. Essentially, it’s to make your business easier to run by keeping your clients happy while keeping your costs down.

A little more specifically, the benefits include:

3 Benefits of Partnering With a White Label PPC Agency

1. Reduced Staff Costs

Staff salaries are often the biggest expense a company has to consider. And finding the right balance of the number of staff to address the quantity of work coming in is tricky. Especially if your workflow is seasonal or inconsistent, keeping staff on can quickly drain the coffers. Outsourcing to a third party means that you are in control of the bigger picture when it comes to staff costs.

It’s also expensive to train staff. If they are experts in their field, they will likely charge a high rate. And if they are inexperienced and more affordable, you will have to spend time (and therefore money) to train them. White Label PPC reduces these costs dramatically.

2. Software Expenses

Paying for software adds up. But when you outsource the work to a white labeling PPC company, you’ll find savings in the memberships, subscriptions, and software accounts that you no longer need.

3. Reduced Stress

Is it possible to put a price on knowing that your work is going to get done on time, at a very high quality, with a whole team behind it, AND that will make you look like an absolute rock star? It’s basically priceless. But that’s the deal — you will be able to deliver an excellent product to your client, period.

Difference Between a Contractor and a White Labelling PPC Agency

At this point, you might be wondering what the difference is between hiring a contractor and hiring a PPC agency. Is there even a difference? Yes, more than one, actually. Difference, that is.

Contractors often cast a wide net to get as much business as they can. They offer the moon, claiming they can do anything and everything, that they have multiple specializations and all the testimonials to prove it. However, they are often a one-person show who are all bark and no bite. In other words, and this is just speaking from experience, a lot of contractors are less reliable than they claim they’ll be.

While some contractors are great to work with, you just don’t always know what you’re going to get. Since they usually work alone, they may not have all the professional tools needed to do the job, their hours can be limited or unpredictable — this work might be a side hustle after their 9-5 job so they are stretch too thin. The phrase “overpromise and underdeliver” comes to mind.

A PPC agency, on the other hand, is a certified, registered business that is comprised of a team of professionals who collaborate, brainstorm, and back each other up when needed. An agency (like ours) is well resourced with all the tools and software needed at our disposal to ensure a successful, timely, professional, and high-quality turnaround.

In summary, business owners looking to give themselves a leg up when it comes to product delivery might want to look into a white labeling PPC agency. At least check it out — the benefits we’ve described are just the beginning! We’re happy to answer any more questions you might have. We hope you enjoyed part 1 of our 3 part series, stay tuned for Part 2: What Should Be Included When White Labelling Your PPC?

if you are looking for someone to manage your google ads campaign please make sure find a white label ppc agency to help you

The Benefits of White Label PPC

The Benefits of White Label PPC

In the world of digital marketing, PPC advertising is one of the most common services requested by clients. However, although PPC — or pay-per-click — advertising can be a lucrative service for agencies to offer, learning how to properly implement it as a menu item can be tedious. And pay-per-click marketing is not something to take your chances with — if it’s not applied correctly, the results can be at best ineffective and at worst disastrous.

If you are an agency that does not specialize in PPC advertising, you can still offer this service to your clients through white label PPC services, such as what is offered at PPC Ninja. When you use a white label PPC management service, you get the benefit of offering another company’s expertise under your own brand name. PPC Ninja is a white label PPC management company providing masterful PPC services that you can offer to clients under your own brand name.

If you’re still unsure about whether or not white label PPC services are the right fit for you, here are four benefits that come along with using a white label PPC service:

4 Benefits of Hiring White Label PPC

1. Grow Your Business Effectively (and Economically)

No business is a true “jack of all trades” — especially if they’re young and still learning about where they should be situated within the digital agency landscape. But the expertise that you offer should open up new opportunities for you, not stifle you.

If you have lately been experiencing more of the latter it may be time to shake up the services that you’re offering to clients. While you could do this the traditional way — by seeking out new talent for your team — it is much more efficient, both in time and money, to outsource your services to a white label company.

Even if your company has the know-how to make a PPC campaign successful, PPC Ninja can still help you add power to your efforts that allow you and your clients to reach your goals in record time.

2. Track the Metrics You Need

When you are an agency offering marketing services to a variety of different clients, it can be hard to know which numbers are useful to keep track of. After all, different KPIs matter to different companies.

When you rely on a white label PPC service, you never have to worry about whether or not you have the right data in front of you. At PPC Ninja, we specialize in tracking CTRs and ROIs, so you will always head into your next meeting with reports that hold the information your clients care about.

3. Benefit From a Better Bottom Line

While there are many things that agencies would like to accomplish, one thing that they all have in common is that they are looking for a healthy bottom line. One way to help ensure that you are operating at maximum profitability is by offering a variety of services.

PPC campaigns are a growing segment, and by adding this service to your roster you can attract new customers who otherwise might not have chosen your agency. It also allows you to increase your network connections so that you can connect with more potential clients.

Working with a white label company helps you offer new services at the prices you set, without creating more work for your team. Also, since you can count on trusted white label PPC services to be done well, you are more likely to see return business from satisfied clients.

4. Expertise Without the Expensive Education

It’s great to be able to offer your clients a variety of services, but learning a new skill simply doesn’t happen overnight. Before you are able to advertise yourself as an expert in anything, you need to first put in the work to learn. And the experience of learning is not exactly lucrative.

And of course, this is easier said than done. For many people, it does not make sense to pour the time and money that it takes to learn a particular skill — and this is especially the case in paid per click advertising, which is a subject that encounters a considerable number of variables and methods that can only be learned through lived experience.

If you are looking for a white label PPC agency, please feel free to contact us and request a quote!